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Social Fitness
Connect your fitness tracker or app and compete with friends.
Connect your fitness tracker or app and compete with friends.
Zara
Despite a degree in economics, I started my career in the film business as a creative producer and marketer.
Since 2014, I have been blessed with an entrepreneurial journey, combining my passion for tech and wellness. Together with a fantastic team, we created inKin Social Fitness, a global digital health platform that helps people around the world to preventively take care of their most crucial asset - their health and wellbeing.

Zara Martirosyan

10 May
6 minute read

The Most Significant Corporate Wellness Trends of 2019

Corporate wellness is something that has become an essential part of the business world in the last several years. With unemployment at an all-time low and the War for Talent at an all-time high, companies are investing more in employee health, happiness, and the lifestyle appeal of their positions compared to hiring competition.
05 Feb
4 minute read

7 Reasons Why 30-Day Fitness Challenges Don't Work

30-day fitness challenges: they sound like a great way to get employees to workout and encourage them to start new healthy habits that will hopefully carry over throughout the rest of their lives.
19 Dec
3 minute read

New Year's Resolutions For Employee Health and Fitness

New Year's resolutions are a powerful thing for both people and businesses. There's something profound about the beginning of a brand new year.
05 Dec
2 minute read

How Launching a Water Challenge Benefits Your Workplace

We all know how important and beneficial it is to drink sufficient water, and yet almost everyone struggles to drink enough.
29 Nov
4 minute read

7 Reasons Why Short-Term Corporate Wellness Programs Fail

A short-term corporate wellness initiative sounds like a great idea. You want to invite your employees to take on a new challenge and get healthier. After all, healthier employees are less likely to be absent or to find themselves distracted by chronic health problems--not to mention the fact that a healthier workplace is often a happier one.
22 Sep
5 minute read

How To Encourage Workplace Wellness And Boost Your Business

80% of Americans don't get the recommended amount of exercise each week, and it doesn't help that many adults' days are spent in an office building practically glued to their chairs in front of a computer. Workplace wellness programs are seeking to address these issues.
01 Aug
4 minute read

How To Understand Your Health Metrics And Make The Most Out Of It

Learning about how your daily physical activity affects your health can be life-changing. And it might be enough to get you back to the gym or, at the very least, joining your friends in tracking your daily steps on a wearable device. Life is short! Play hard!
06 Jun
4 minute read

How Happy Employees Mean Better Business For You

Every employer would love to know that their employees look forward to going to work. When people love their jobs, it creates a better atmosphere for everyone. Who doesn't want to be happy in the position where they spend 40+ hours of every week? And who doesn't want to be around happy coworkers
20 May
4 minute read

How To Incorporate Corporate Wellness To Tackle Employees Stress

Employees have so many demands on their time. They want to be productive and to maintain a work-life balance. They will take advantage of corporate wellness initiatives and different work schedules and task assignments when offered.
20 May
4 minute read

Why Social Fitness Apps Majorly Ramp Up Your Success

We all know exercise is good for us. Being physically active lowers your risks of certain diseases, it can elevate your mood, and it does wonders for your waistline. We also know about the risks of obesity and the benefits of aggressively pursuing fitness.
18 Apr
2 minute read

Why You Should Monitor Your Health and Get More Active

When we take a step back and analyze where we are in life, there are always things we could do better.
18 Apr
5 minute read

How To Address Corporate Wellness In a Right Way: Stick vs Carrot

There's no denying that the corporate wellness trend has taken deep roots in the modern corporate culture. From trucking depots to law offices, the health and wellness of employees has become a major employer concern.