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Social Fitness
Connect your fitness tracker or app and compete with friends.
Connect your fitness tracker or app and compete with friends.
Zara
Despite a degree in economics, I started my career in the film business as a creative producer and marketer.
Since 2014, I have been blessed with an entrepreneurial journey, combining my passion for tech and wellness. Together with a fantastic team, we created inKin Social Fitness, a global digital health platform that helps people around the world to preventively take care of their most crucial asset - their health and wellbeing.

Zara Martirosyan

29 Jun
3 minute read

The Best Fitness Trackers For Men

C’mon, you didn’t think we had forgotten about you, did you?
16 May
6 minute read

The Best Wellness Instagram Accounts To Inspire You

Sometimes we need a little inspiration to get off the couch and live our best life, and Instagram can be a great place to find it. There are plenty of health gurus on the platform with beautiful photos and videos, but occasionally, it takes some time to find the best ones. That's why we've put together a list of our favorite wellness accounts on Instagram to inspire you.
16 May
7 minute read

The Best Fitness Trackers For Women 2022

From step counting to sleeping these devices have got your back. With a plethora of fitness trackers to choose from, selecting one that best suits your needs and your style can be tricky. To help, inKin has rounded up the best fitness watches for women on the market - so, let's compare.
29 Mar
5 minute read

Group Fitness and Workout Challenge Ideas for 2022

Staying committed to your fitness goals can be a challenge. After a while, it can get boring. To keep up the good work, you need some new and fun fitness challenge ideas.
29 Mar
5 minute read

Why Shifting Your Corporate Wellness Activity Online is a Must in 2022

Currently, we are experiencing shifts in so many ways that in a decade, we will probably see this year as a turning point dividing time prior to and post 2020. Past months have shown that people can effectively do online almost anything they previously did offline or on-site. We work, study, shop for literally anything, order services and receive them by contactless delivery, work out, and even throw virtual birthday parties and karaoke nights. To keep up with the virtualization pace, now it's time for companies to shift wellness activities online.
29 Mar
4 minute read

The Best Super Foods A-Z: M Is For Matcha

​If you're searching for a way to add a bit of color and a heavy dose of health benefits to your daily routine, look no further than matcha.
15 Mar
7 minute read

Super Useful Calorie Counter Apps To Help You Lose Weight

It may still be winter where you are, but summer will be here soon and we all know what that means—bathing suit season.
18 Feb
2 minute read

The Benefits of Using inKin Corporate Wellness Solution For Your Business

These days many companies are realizing the benefits of employee wellness programs and making them a part of their corporate culture. Not only is a wellness package a potentially enticing benefit for a new hire, but the right wellness program can promote productivity, creativity and teamwork, all while keeping your employees happy and healthy. When your employees are working together on achieving shared goals, they are more motivated to communicate and cooperate, and function better as a team.
28 Jan
4 minute read

How To Design a Corporate Wellness Plan That Actually Works

Corporate wellness programs: they have the potential to transform your business and make your employees healthier and happier. Unfortunately, many of those corporate wellness programs fail to work the way they're intended.
11 Dec
2 minute read

The Magic Trick: How To Make A New Years Resolution (And Stick To It)!

Many people think of the new year as a new start to have their best year ever! However, many of us make resolutions to change and then struggle to follow through.
28 Oct
3 minute read

How Corporate Wellness Can Significantly Reduce Your Insurance Costs

Health insurance does not work in the same way as other types of insurance. Car insurance or homeowners insurance, for example, covers one large claim at a time. But employee health insurance is a constant process of smaller claims that cover dentist appointments, doctor visits, tests, and treatments.
25 Oct
2 minute read

Why Launching a Fitness Challenge In Your Community Is an Awesome Idea

Everyone loves a challenge. Well, at least most people have enough of a yearning for approval to participate in an activity that might get their stats in the spotlight. So we would love to share with you the reasons we're so fired up about keeping our friends and clients engaged and healthy.